Find out if you can get Wave Internet

Coverage Checker

5 ways free customer WiFi can boost your business

Many customer-facing establishments such as restaurants now offer WiFi free of charge for visitors. Are you considering this is an extra service you should provide? No matter what business you run, free WiFi can be a fantastic way to encourage customers through your door. Think about it; everybody is online these days, and few can leave home without spending time online. So, offering a secure WiFi option can ensure they have a great experience when they visit you.

Let’s take a look at five ways providing free customer WiFi can be beneficial for your business.

beat competition

1. Beat Your Competition

In every industry, you’ve got competition. There’s always going to be another company that is trying to attract your customers. This means you’ve got to do something that gives you a competitive edge, something different. Offering free WiFi when customers come to your establishment can be a way to attract more custom.

Customers do a lot of research nowadays. They look into what a company can offer them, and what benefits they can enjoy. Buying decisions are not always based on prices or products alone. People could choose an establishment just because it offers them a chance to get online for free. For some, it can be a deal-breaker.

One thing you should bear in mind is that customers don’t like slow or disconnecting WiFi. If you choose a provider that’s not right for your area and that has a weak connection, this is going to annoy your customers. It’ll do the opposite of what you intended; it could drive customers away. 

As a business owner, you need to make sure that you offer a reliable and secure network for your visitors. For example, if your company is based in a rural area, it can be difficult for you to find a provider that offers fast, responsive internet. At Wave Internet, we offer fast, reliable broadband to rural areas. Chances are not a lot of your competitors will offer free WiFi. So, it’s the perfect opportunity for you to capitalise on.

customers stay longer wifi

2. Make Customers Stay Longer

If you run a business such as a café, you want your customers to stay for a long time and enjoy your food and beverages. This means they are more likely to buy more products from you if they stay for two hours compared to 30 minutes. So, how can you convince your customers to extend their stay? Try offering free WiFi. This type of complementary service is a way to keep them busy and in your venue for longer. Ultimately, if they stay longer, they will spend more money. 

If customers take up valuable tables or sitting areas could affect you, or them not buying anything at all; you can always use some tricks to make sure this doesn’t happen. For example, you can set a time limit on your WiFi, or limit the amount of power outlets that are available for customers to use. In addition, you can lay out that a purchase has to be made before gaining access to free WiFi.

free wifi

3. Collect Customer Information

You can make it a win for both your customers and your business. In order to use WiFi, ask your customers to enter their details and make an account. It’s simple. You can have a quick online form for customers to fill out before they gain access to the internet. This is a way for you to gather their information, such as their name and email address. You can also ask them to consent to information being sent to them about new products and services.

This customer information can then be used for marketing purposes later on. You can send promotions and upcoming events to them, which can entice them back. Just make sure that you have a secure database if you’re going to collect customer information. With personal emails, you can encourage repeat business.

hotel wifi

4. Enjoy Free Marketing

Have you ever used WiFi in a hotel? When you try to connect, a home page pops up advertising the hotel and its services. You could do something similar for your business. It’s a good way to remind customers who’s providing the free luxury and any offers you may have running at the time. It might be enough to catch their eye and for them to make an extra purchase. 

Customers that use your WiFi are more likely to market your products through social media too. They’ll connect and share photos on platforms like Facebook and Instagram & Twitter, as well as share their thoughts. Even ‘checking in’ at your establishment is a way to spread the word about your business. All of this is for free, with customers sharing with their friends and family & business contacts. You can even create a unique hashtag for your business so that everybody can get involved and have some fun. Plus, you can gain feedback on your brand at the same time. 

We all know how powerful social media can be for driving more customers to your business. One of the most important things is to make sure that you have a strong internet connection allowing customers to access social media. Otherwise, this can be frustrating for them and your business.

marketing

5. Advertise Offers and Promotions

If customers are busy on their mobiles and using your free WiFi, you may think; aren’t they going to miss the products and services that are on offer in my establishment? Well, the way to tackle this is to advertise offers and promotions through the connection screen. You can create a homepage that they land on as soon as they are connected. This can showcase the current sales and promotions you’re offering. 

In addition, you can even offer discounts and special giveaways using your internet connection. This is another way to engage with customers and encourage them to spend money in your establishment. This is like a reward for your customers.

Do you want to introduce free WiFi to your business? As you can see, there are many advantages that you can enjoy when you offer this perk. Customers are also more likely to spend more in your establishment. Plus, it’s a way to collect customer information and market to them later on. This is all with little effort. It’s definitely an investment that can see a return.

At Wave Internet, we offer business packages that can get your company online. We offer high-speed internet and wireless fibre so that you can offer WiFi to your customers, no matter where you are. Even if your business is based in a rural area, you can be one of the few establishments to offer reliable internet to your customers. Contact us today to find out more.

How going cashless can benefit your business

Technology is taking over and it’s transforming everything in our lives. This includes the way that we pay. Practically everyone has at least one debit or credit card now, and the popularity of mobile payments such as Google & Apple pay has been a game-changer. Card payments used to slow things down, but with contactless, the process is super easy and efficient.

Many people often don’t carry cash, and companies are evolving. Train stations now let you use your card instead of tickets, you now tap your card on buses instead of paying the driver, and even window cleaners have started taking a direct debit rather than cash in hand. Have you thought about adjusting how your business deals with transactions?

A lot of companies are moving away from dealing with money and over to a cashless payment system. This includes having a card machine, offering contactless and allowing mobile payments. But what are the benefits to a cashless payment system? We’re going to point out some of the main advantages you can expect when you modernise your business. 

easy card payments

Make your business attractive to a busy lifestyle

People don’t want to carry cash with them everywhere they go now. They’d rather quickly pay with their debit or credit card so they can be on their way. In addition, more people want to use contactless too. A quick tap and you’re ready to go. 

If your business doesn’t provide these facilities for card users, they’ll simply go somewhere else. In particular, if you have a rural business and there aren’t any ATMs nearby, you’re going to lose customers because they aren’t carrying cash; make the jump to a cashless establishment! This is going to cater to almost everybody. It shows that you’re moving with the times and investing in your business too.

A study by Visa found that customers actually spend more money when they use a card to pay. For example, people spent on average 40% more at a family restaurant. Thus, having a cashless payment system could actually encourage your customers to spend more on your products or services.

card payments market stall

Create a more efficient process

Let’s be honest; nobody wants to stand waiting to pay longer than they have to. Everybody’s busy and they want to be in and out with their order – not waiting around in long lines. If they do have this negative experience, they’re more likely to visit a different place next time.

When customers are paying with cash, it can take longer to serve them. have you noticed that most people wait until the last minute to get the payment ready when paying cash, with card payments they tend to have it ready in their hand! Not only can it take customers longer to dig around in their wallets for the right change at the last moment, but it can also take employers longer to count the cash and coins they receive. Taking away the cash element can help to speed up waiting times, so no long lines with a grab and go system. lot’s of bars and clubs have already made the switch and claim it is making a huge difference to their business.

An insight report into consumer payments found that processing a contactless transaction only takes one to two seconds, compared to at least seven seconds for cash. You may think this isn’t a big difference, but if you’ve got a line full of people, this time will soon add up – the person at the back of the line will definitely notice the delay!

faster cashless payment

Less Stress for Employees

It doesn’t matter how much training an employee has had on the register, it can still be stressful handling a line full of customers. In particular, if they’re feeling under pressure or not very good at maths, counting out lots of coins and notes can be difficult.

Of course, you want to support your employees in any way that you can – and moving to a cashless payment system is going to improve stress levels at busy periods. 

mobile phone payment

Accommodate mobile payment users

Nobody can leave the house without their mobile phones these days, and people are far more likely to accidentally leave their wallet at home than their trusty devices. This will continue to be the case as mobile payment methods are growing in popularity. More and more customers are choosing options like Samsung Pay and Apple Pay to make purchases, and it’s important that your business embraces this new technology.

By providing the facilities to make these payments possible, you can accommodate your business to everybody. This trend is going to continue to grow, so making the investment now will be worthwhile. 

easier accounting with card payments

Easier accounting

In some industries such as restaurants and bars, balances don’t always add up at the end of a shift due to what is often human error from mishandling change. It’s easy for an employee to make a simple mistake if they aren’t paying attention or are at the end of a long shift. By cutting out the cash element, this is much more unlikely, and everything is logged.

When you take digital payments from cards and mobiles, all transactions will be tracked and have a record. It’s all visible to look back on and can feed into accounting software to reduce the manual inputting of data.

Reduce the risk of theft

When you keep cash in your registers overnight, it can make your business a target for thieves. Nobody wants to have their establishment broken into their hard-earned money stolen. While you may think that this will never happen to you, there’s still a risk that it could.

One way to minimise the chances of this happening is by removing the cash entirely and going cashless! Thieves will be deterred from breaking into your business, and you can enjoy peace of mind.

In addition, removing cash from your business can avoid the risk of receiving counterfeit banknotes. Since you no longer deal with cash, all payments will come with card and security is high with electronic payment systems.

good broadband connection

Think about your internet connection!

Going cashless is great, but you are then relying on a continuous reliable broadband connection for your business. You may think this option isn’t available if you are based in a rural area, but switching from traditional broadband providers to a wireless solution gives you a strong and secure internet connection when you need it most.

 We offer affordable packages that can be cost-effective for your business including cheaper calls with our VOIP phone systems.