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VOIP: The Future of Making Calls?

The history of the telephone is longer than you think, it actually reaches back to 1672 when a man called Robert Hooke discovered that sound could travel along a wire or string from a mouthpiece to an earpiece. But it wasn’t until the mid-eighteenth century when this technology started to be explored. 

Arguably there has been more progress made in telecommunications in the last three decades than in the last three centuries, one of those innovations has been VOIP technology. In this article, we look at why VOIP has been so successful in recent decades and consider the future of making calls with VOIP. 

A Brief History of VOIP

VOIP was developed in 1995 as a way for businesses (primarily) to save money on long-distance phone calls. It was discovered that cheap or free Internet calls could be made between servers that drastically cut conventional telecommunications costs. 

From 1996 onwards VOIP infrastructure and services have continued to expand with voicemail applications, multiple devices calling capabilities, and video conferencing services. Into the 21st century and companies realised they could transfer information over IP as well, further enhancing VOIP capability. 

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Today it’s unthinkable for businesses to operate without a VOIP system in place. VOIP offers high-quality reliable connectivity at a low cost and also syncs nicely with emerging technologies such as IoT and UC. The present rise of VOIP can be easily likened to the Internet boom of the early 90s.

VOIP: An Overview 

VOIP stands for Voice Over Internet Protocol. Unlike legacy phone networks, VOIP turns the voice signals into digital ones and sends them through the Internet to a target server. VOIP technology uses Packet-Switched Protocols meaning that voice and data are sent in signal “packets.” 

Companies predominantly use VOIP networks today because they integrate both phone and data services into an existing network. Apart from being cheaper than legacy systems, VOIP allows companies to transmit information and data files as well. 

Using a VOIP network is virtually indistinguishable from using a traditional telephone line. The VOIP devices are plugged into an Internet connection and digital signals are sent instead of electrical signals, this makes it possible to dial and contact anyone on the global network. 

How VOIP Works 

VOIP is the 21st Century version of a global telephone network. Although landline telephones and legacy networks are still used there is a clear trend towards mobile networks and VOIP services – so how does VOIP technology actually work? 

In a way, it is exactly the same as recording your voice onto your computer. To do this you talk into a microphone and your computer records a limited frequency range using CODECS. The computer might also compress this file to save space. VOIP works the same way but it uses more sophisticated CODECs. 

The audio recorded by the computer is then grouped together into “data packets” which are transmitted over the IP network. These data packets contain around 10 milliseconds of audio. The same server protocol is used for VOIP as other data transmissions. 

The Benefits of VOIP

It’s clear that VOIP networks are the future, and here’s why. 

Lower Costs 

Because VOIP uses an Internet connection and transmits data digitally it slashed the costs of using multiple phone-ins on a legacy system. Internet service providers will usually offer businesses a “call bundle” with a discount on their VOIP service. 

Higher Call Quality 

Unlike traditional telephone lines that can suffer from interference, VOIP services use a strong and stable Internet connection. There is little chance of interference during important calls. VOIP telephone systems also offer HD voice for excellent clarity and crisp audio. 

Flexibility 

A VOIP service can be built around the needs of your business and tailored to you. You can add thousands of users to your network at no extra cost. The only limit to this is your bandwidth which can be modified separately at the router or with the service provider. 

Scalable System 

The aim of any business is to grow and become more profitable but that isn’t easy on a traditional network that requires more investment to add users. VOIP networks don’t have this issue, they can grow flexibly with your business at no extra cost. 

The Future of Making Calls 

The Future is looking up for VOIP networks, mainly because so much innovation is happening in the communications sector. New technologies are arriving such as AI and Machine Learning, and the increased use of the Internet of Things (IoT) and Unified Communications (UC). 

As it happens VOIP systems link up nicely with these emerging technologies. Take the IoT for example, there is an ever-growing number of smart devices linking to one another and data such as calendar updates and messages can be sent over the VOIP networks. VOIP is also better at connecting devices. 

VOIP also links up nicely with UC which describes the process of bringing all communication resources together for maximum productivity. In the coming years, more communication and data will be sent via Web and video conferencing, something VOIP is made to facilitate. 

Wave WIfi Engineer

Get ahead with Wave

With all this in mind, it makes sense to get ahead of the curve and invest your business in VOIP technology today. There isn’t a lot to think about, VOIP technology is not only cheaper and more efficient, but it is also the future of integrated business networks – so why pass up on a golden opportunity.

If you are still invested in multiple phone lines to run your business you are paying too much for your communications network, you are also on the legacy side of technology instead of riding a WAVE to the future. You can switch to Wave Internet quickly and adapt your package according to business needs. 

Wave Internet doesn’t only cater to business customers, you can also benefit from VOIP as a domestic user. Think of the future, the Internet of things, unified communications, artificial intelligence and machine learning. This is a rising tide of possibilities for you, so ready your board in the water and get in touch

What will the big BT switch off mean for your business?

Use of the internet is an integral part of our daily lives whether at work, home or in a public space and as the world becomes even more reliable on internet usage for such things as services, grocery deliveries and even medication, a fast and reliable internet provider has never been more appropriate.

But what most people don’t realise is that the internet infrastructure itself is a very old implementation that was invented as a secure means of communication during the Cold War over an even older phone line system, and since then, apart from fibre optic upgrades, it has changed very little. Because of its age, the phone line system is now becoming outdated and BT is planning a switch-off that could affect your business.

Fortunately, there is good news but before we get into the details, some key considerations include:

  • What is the Switch Off?
  • New Tech, New Solution
  • Business Packages for Me

The switch-off is a planned event that is going to replace traditional ISDN and PSTN business communication methodologies with a completely online VoIP system while there is new technology available that offers completely tailored and relevant solutions for any size business with no abhorrent and outdated contracts.

What is the Switch Off?

By 2025, BT will have switched off all of its ISDN and PSTN internet communication systems. This is set to affect over 2 million small businesses in the UK that rely on the outdated technology for their day-to-day activities as BT implements a fully online Voice Over IP system that will mostly affect those who rely on telephone communication and faxing.

Voice Over IP is a web-based form of communication that uses the internet as a means of digital communication rather than traditional copper wire methods used for fax machines and landline telephones. However, this doesn’t mean anything bad for your business, in fact, it means quite the opposite.

You will have to adapt to a VoIP system but this is relatively cheap, costs less per month to run and provides superior quality over standard phone systems. Adaptors can also be purchased cheap and easily installed so that fax machines can operate via the VoIP system, therefore, benefiting from the faster speed and improved quality of fibre optic internet systems over the centuries-old copper wire Public Switched Telephone System.

New Tech, New Solution

Although VoIP can be integrated into the PSTN and ISDN systems, the technology is old and outdated therefore a new system is needed. Wave Internet offers a truly 21st Century solution to the 19th Century problem of fast, reliable and secure communication. Using microwave technology, at Wave Internet we can offer stunningly fast wireless internet connections to urban and rural regions alike.

We don’t mean Wi-Fi when we say “wireless”, our technology is much more advanced than that. Our wireless internet data is transmitted directly from one of our data distribution sites (that are connected to the fibre optic network) to your property, home or business without the need for any wires, just a small receiver dish similar to subscribed TV:

The use of microwave transmission means that no speed is lost and connection integrity is among some of the highest that modern technology allows. Because of this, being located far from an internet exchange is no longer an issue and we are able to provide superfast broadband wherever you need it, whenever you need it, regardless of location.

Wave Internet also offers superior advantages over other internet providers such as Sky, Virgin and BT, since they all still operate using wired technology which is prone to outages, exponential transmission drop off and requires a phone line billing system as an extra expense which can cost around £200 per year:

Wave InternetTraditional Providers
Maintains speed and connectionLoses speed and drops out
Flexible PricingExpensive and bound to packages
Provides a strong signal anywhereWeak or not available in some locations
No phone line requiredPhone line installation and payment 
Reliable mesh system availableWeak Wi-Fi signals

We also generously offer a free router to all customers who take up a no-contract subscription no matter what tier they choose, even our most moderately priced package.

Business packages with the latest in broadband technology

Despite our impressive technology, generous savings and super reliable service, where we really shine is offering the best packages to our customers that reflect fair and accurate pricing with no hidden charges or extraneous expenses. 

While we offer exceptional value for money with our family plans, we simply cannot be beaten with our comprehensive business tiers that offer everything a small to medium enterprise needs.

Wave InternetTraditional Providers
Transparent information and billingObscured technology and annual increases
Flexible contractsLong and locked in contracts
Unlimited usageExtra charges for exceeding limits
Exceptional customer serviceOutsourced and poor customer service

For businesses, our most reasonably priced Silver package starts at £49.99 per month for a guaranteed 20mbps download speed. More expensive options take business needs into consideration such as static IP addresses (required for remote access) and VoIP integration options with guaranteed download speeds of 65mbps and even 100mbps which can be discussed with our professional team. 

Connection is guaranteed even in the most rural locations* since phone lines and exchanges are not required as with traditional providers. This means that you will always have access to fast and reliable internet service that has been designed with modern-day communication systems in mind such as mesh systems and wireless technologies that will ensure a future proof implementation and guarantee a smooth transition into a 21st Century comms system when the switch-off has completed in less than 4 years.

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*Wave internet currently only operates in the Lancashire and Greater Manchester areas but we are pleased to announce that we are expanding our services to include many more locations.

Cancelling Corporations – Wireless, Local Internet Might Be Better for You

When you think of the term ‘Shop Local’ you often think of the small coffee shop around the corner or the friend who has turned her hobby into a business. What you may not be aware of in the term applies to all aspects of the business including your internet provider.

The past few years have seen an increase in local shopping as people become more aware of the mass production process and want to know where their products come from.

Just like food and locally produced products, new technology has facilitated the use of local internet providers that can provide a fast and reliable connection with superior speed, connection and service over large corporations.

Similar to any other product, choosing a local provider means a tailored experience that results in a more reliable experience for the customer and the technology used allows for an internet connection in places that other providers often can’t or won’t provide.

Covid-19 and Internet Providers

The current pandemic has changed the world in many ways and the way we shop has been affected on a large scale. Since ‘stay home’ orders have been strictly enforced, online retail has boomed and has seen a 76% increase over the past 12 months.

Because of this, many local retailers have welcomed the opportunity to make the jump to online service in order to stay afloat during the pandemic as fewer and fewer people are able to make it to stores in person.

However, many large corporate internet providers that don’t have the infrastructure for reliable service in rural areas may force a contract on a small business owner that isn’t necessary, and are known for their terrible customer service. As of 2020, only 46% of Virgin customers stated that they were happy with their broadband service in a report issued by Ofcom shortly before the Covid-19 pandemic struck the UK.

The Problem with ISPs

Being able to access the internet is almost a basic human right as the medium is used for almost every aspect of modern life. In 2020 alone, approximately 700,000 school children suffered because they did not have access to the internet in order to take advantage of online lessons while they were at home during the pandemic. 

The cost of a good and reliable internet connection doesn’t come cheap and many of the major companies will force unreasonable contracts upon customers that require them to take up extra services that they don’t want or need in order to access internet services.

Virgin, Sky and BT offer their internet packages as standalone products but at a premium price. Their packages are tailored for customers to subscribe to their digital TV services and landline installation as well. These add unnecessary charges to monthly bills.

Sky TV’s cheapest package, for example, costs £43 per month with a £69 setup fee over an 18-month contract and while it includes broadband, which is quite slow, also forces the customer to take Sky TV as well. 

BT has also announced that they will be switching off their ISDN and PSTN services in 2025 and moving their phone technology completely online to a VoIP system. This is expected to affect over 2 million small companies in the UK that rely on telephone communication as a part of their day-to-day business.

While it will still be possible to send and receive data using the copper phone line system with VoIP integration, the technology itself is outdated and a modern method is required to bring a business into the 21st century. 

New Technology

Wireless internet has arrived as the only solution to the outdated methods employed by all major internet providers. This doesn’t refer to Wi-Fi, which sends a radio signal from a router that is connected to the phone line system to your mobile device, but rather completely wireless data transmission that provides wireless broadband without the phone line.

Wave Internet uses wireless fibre technology that utilizes microwaves to send data from distribution sites to your home or business with no loss of speed. Distribution sites are connected to the fibre optic infrastructure from where data received is transmitted without the need for a wired connection to your property, but rather is received via a small dish affixed to the outside of a building.

Wave InternetTraditional Providers
Maintains speed and connectionLoses speed and drops out
Costs lessExpensive and bound to packages
Provides a strong signal anywhereWeak or not available in some locations
No phone line requiredPhone line installation and payment 
Reliable mesh system Weak Wi-Fi signals
Free RouterExpensive router
Transparent information and billingObscured technology and annual increases
Flexible contractsLong and locked in contracts
Unlimited usageExtra charges for exceeding limits
Exceptional customer serviceOutsourced and poor customer service

Unlike standard providers, Wave Internet can be tailored for home use, business use or even home office use. Comprehensive packages have been designed to take into account the different requirements for all types of users.

No longer will you be tied to an unreasonable contract with unreliable connection performance and even worse customer service. The nature of wireless internet technology means that a strong and reliable connection can be maintained at any site whether urban or rural.

Ranging from 12mbps, which is faster than Sky’s most expensive package, up to 40mbps, our home packages have been designed for all family sizes from couples and small families up to large families who like to game and use home offices.

For businesses of all kinds, including rural offices, industrial, commercial and hospitality sectors we offer excellent and reliable solutions ranging from25mbps up to 65mbps.

All of our packages, whether home or business do not require any phone lines or phone line installation, can be cancelled at any time and come with a free router. In addition, our business packages offer future-proof digital VoIP services which will get you prepared for the 2025 switch off.

Wave internet currently only operates in the Lancashire and Greater Manchester areas but we are pleased to announce that we will be expanding our services to include many more locations.

Complete Guide to VPN’s

You have probably heard the term before, but what actually is a VPN? We have created this handy guide to give you all the information on why you may need a VPN and how to use one.

What is a VPN?

VPN stands for ‘Virtual Private Network’. It enables users to send and receive data via a secure connection to another network on the internet. Essentially, a tunnel is created between your private connection and a secure server, which protects your data.

For example, if you are trying to access a server in another country to stream files, make back-ups to the cloud, access websites, download movies, or play games, a VPN will help you do so securely. They are often used by individuals, schools, and businesses to access or prevent content being shared with certain countries and protect from malicious attacks. Anyone can use them that has access to the internet.

They are essential in the age of cyber hacking and invasion of privacy. A VPN can be installed on a mobile or computer device. It will help protect you when using the internet to access private or public servers. 

How does a VPN work

How does a VPN work?

When you connect your device to the internet, it connects to either a wireless or ethernet cable. While connected, your device will send small clusters of data that indicate what you want to do on the internet.

For example, you may log in to your blog dashboard to share a new article. This information is collected by the website, which will then respond by sending back data packets. These data packets can give away a lot of personal information about you to your internet provider, and potential hackers, without the right protection. Information that can be shared includes your precise location, which websites you visit, and any information you input into the websites. 

It can also detect your behaviour and location, which can result in blocking access to certain websites. Content may be restricted due to local UK government regulations. Using a VPN will set up a secure tunnel and allow you to access this limited content. This will mask the IP address you are using through the server. Not only will this mean you can access the data, but you can access it securely as your location, data, and behaviour will be hidden.

The main function of a VPN will help you hide your location so that the website does not detect when you are attempting to access the content. Thus, there will be no limitation. 

For example, if you on a trip to Istanbul and want to watch Netflix, but the show is not available in Turkey,  you will need a virtual network. It will change your address to your home address or a country where the show is available so that you can watch it. 

How to set up a VPN

You will need safe and secure wireless broadband. You will also need your chosen device using Windows, macOS, Linux, Android or iOS. 

It is simple to set up an account when you have chosen your preferred provider. They will only typically need your email address and payment. 

Step by step instructions for installing a VPN

If you are looking to set up a VPN account to access content safely from anywhere, here are the typical steps. 

  1. Choose a service: you will first need to research which VPN provider is most suitable to your needs, budget, and security preferences. It may be ideal to go with a paid service as they will offer more security when accessing limited content. For example, if you are looking to use a VPN for your business, you will need super reliable and secure access. You will not want to put any of your business data or private information at risk.
  2. Signing up: the next step will be when you sign up for your chosen service. Whether you have opted for free or paid, you will need to hand over a payment method for monthly or annual payments. Then, they might ask for a name, email, and other personal information. Some only ask for your email to increase anonymity.  
  3. Download and install the service: you will need to download and install the chosen service, which you will be able to do once you have signed up. This might be through an app or computer software download. 
  4. Open the software and sign in: once the software is installed, you will need to sign in and choose your preferred settings. 
  5. Test it: when everything is set up, you will need to test your VPN. You can use VPN service checker to check the speed and reliability. To get the most out of your VPN service, ensure a fast broadband connection, especially in rural areas for quicker download and streaming speeds. Wifi Boosters are always handy to have!

With the VPN set up, you can enjoy fast, reliable, and secure content from any website. 

Are VPN's Legal

Are VPNs legal?

VPN use is legal in most countries. But, there are some countries where  these types of networks are forbidden. See the following lists to see if you are able to use in your country or a country you are visiting.

Using a VPN is illegal in:

  • Belarus
  • China
  • Iran
  • Iraq
  • Oman
  • Russia
  • Turkey
  • Uganda
  • United Arab Emirates
  • Venezuela

Some countries are currently taking steps to make VPNs illegal, which includes Bahrain, Egypt, Cuba, North Korea, Libya, Myanmar, Syria, Turkmenistan, and Vietnam. Before using a VPN in a new country, always check the government laws. 

VPNs are legal for everyone to use in the UK, as well as any countries not listed above. They are ideal for personal as well as business use. For example, you may be looking for wifi solutions for your hotel or B&B in the UK; you can install reliable wifi and VPNs for you and your guests to enjoy.

Anonymity and VPN’s

On the internet, there is no such thing as being completely anonymous. Using VPNs in a residential setting or a business setup is completely safe, but it will not guarantee that your name or information will not be shared. VPNs are used to increase privacy as opposed to making your identity anonymous. A VPN provides a degree of privacy and anonymity but should not be relied upon to provide absolute anonymity or privacy.

If you want to increase your anonymity, you can mask your IP address, which will make your location and identity unknown. Yet, the VPN cannot be responsible for hiding your complete identity as your information may be stored in software that your VPN is not used for.

Misconceptions about VPN’s

There are numerous myths around VPNs, here are a few of the most common…

Hackers use them to access your bank account

It is essential to know that you cannot use a VPN when accessing your bank or any other personal financial information. No bank in the world should allow non-secure connections that do not provide location information. Seeing as VPNs withhold your precise location, a bank will not allow you to access the services due to a lack of identity. 

VPN’s can protect you from computer viruses

This is not true, and you should not rely on them to protect you from malware issues. A VPN works to encrypt data, not protect it. Before installing the virtual network, you should ensure to have virus protection installed for your own safety. 

a VPN can protect you from being tracked online.

While many VPNs services can hide your location from websites and keep your location safe, some online services need your location to function. For example, online banking or social media platforms need your location in order to function and provide you with the service. It is their way of guaranteeing you are a real person and are the person who owns the account. 

A VPN can slow down your internet connection.

In some cases, it might. But, this is not the case for everyone, especially if you have a good wireless connection. Fast broadband will offer you a quicker download and upload time, which will make your VPN work smoothly will delay or interruption.

How to choose a VPN

VPNs come in all shapes and sizes, and you can choose one depending on your preferences. There are high-end paid options or free services. Before deciding on what service you want, you should read reviews such as Trust Pilot. There, you will find honest opinions from users of the service. It will indicate the pros and cons of each provider. 

For school broadband and VPNs in public settings, it may be better to have a paid-for option. They often provide more security and privacy, which will protect all users of computers and technological devices. You can monitor your information easier if using the network for individual use, which means you may be able to be safe enough from a free service.

If you are totally unsure of what to look for when choosing a VPN provider, here are a few tips.

  • Look for encryption protocol. These perform security-related functions and applies cryptographic methods, which offer protection and speed. 
  • See if they use an ad blocker service. Some VPN providers offer ad blocking services, which can maximize your download or viewing experience of the content you want to access. Ad blockers enhance your experience as well as preventing malicious code, viruses, and other dangers from infecting your device.
  • IP address ghosting. Other premium features from VPN providers may include the ability to ghost your address so that your service provider does not know you are using a VPN. 
  • Extra storage. Some VPN providers may offer you extra storage in your package, which will allow you to store extra files, photos, and videos. It often acts as a bonus feature so you can get more out of your money.
  • Written assurance. Written assurance will help you understand that your server logs are never shared with outside parties. This offers more security and privacy of your data. 

Your chosen VPN will be down to your personal preference. Look for extra bonus features if you want more for your money. Or look for written assurance to guarantee the complete privacy of your data and personal information.

In Summary

A VPN is ideal if you want to create a secure tunnel between your device and a blocked server. By using a VPN, you can change your location so that you can access limited data, such as movie streams and games. They can be used on a range of devices, so long as you have an internet connection. A reliable and super fast wireless broadband connection will maximize your online experience, as there will be limited delays and interruptions. Although VPNs cannot guarantee anoynomity, they will help you mask your location and personal data so that you can enjoy any content from anywhere. 

Can I get broadband without a phone line?

Have you wondered if it’s possible to get broadband without a phone line? Absolutely! It ultimately depends on the type of broadband you have as to whether you can separate from signing up without an active phone line.

A broadband connection through the telephone lines is an outdated infrastructure that is quickly being replaced by modern technologies. Most UK providers are still using the BT-owned Openreach along old copper telephone wires, but this is no longer your only option.

Some providers combine this into their prices offering ‘free line-rental’ but you can be sure that you are still paying for an unnecessary phone line.

Why do so many companies force you to have a phone line?

When broadband began to replace dial-up connection in the early 2000’s, it followed the same model of connecting your computer to the internet via telephone wires. With so many telephone wires intact, many broadband providers continue to offer options that forcibly require a phone line in their package to reduce installing new wires. However, fast forward to 2020 and there are great new technologies able to offer broadband connections without a phone line now.

Unfortunately, some companies haven’t moved quickly enough to offer another solution even though the share of households who use a landline telephone is going down exponentially.  

Since the era of the mobile phone, there is no longer a need to own a landlaine. Many people opt to using a mobile only, natually avoiding those rather annoying sales and spam calls.

So what are these new internet breakthroughs? Below are some options that allow you to forego the phone line and purchase a broadband-only package.

Cable

A cable connection requires a fibre cabinet in the area that uses coaxial cables to connect to this cabinet and provide a high-speed internet connection. The most well-known cable provider is Virgin.

Cable veers away from using the copper wire telephone connection, allowing customers to purchase broadband without a phone line. Check the options available in your specific location and always read reviews before choosing a provider.

Fibre Optic

Fibre Optic is one of the newest forms of broadband connection. It is still developing in its infancy, and generally is not an option seen very often. This method requires a fibre optic cable to be installed and comes in multiple forms. Only one option allows users to opt-out of a phone line:

FTTP.

  • FTTP (Fibre-to-the-Premises). As the name suggests, FTTP waives the usage of copper wires by using fibre cables entirely. From the fibre cabinet to the premise, only fibre optic cables are used which make it the costliest method. This is also referred to as a full-fibre connection. Keep in mind that most providers who offer this still include a phone line!

Mobile Broadband

Broadband on the go: This broadband connection is available in multiple forms: a dongle, a portable Wi-Fi/Mi-Fi box, a car Wi-Fi box, and several other options.

This option is excellent for temporary broadband with short-term contacts and pay-as-you-go plans. However, it can be slower and significantly more expensive than a fixed-line broadband connection secured to your home. For locations that are more rural and don’t have the infrastructure to offer any other type of broadband effective, this is a great alternative.

Mobile broadband can also be limited to multiple devices and easily accessible to other users. Regardless, it is an available option for those looking for a broadband connection without a landline contract.

Why not fill in our coverage checker to see your choices.

Fixed Wireless Broadband

Using radio signals, a wireless modem/router is connected to either the cable phone wires or fibre optic cables to transmit internet to Wi-Fi enabled devices.

These internet-radio signals are picked up and then used to access the internet. Wi-Fi is expansive, convenient and allows for many devices to be connected to the internet at once.

Satellite Broadband

Choosing to relinquish yourself from the wires and cabled services opens up another realm of possibility – satellite broadband. Widely used amongst more remote users, the internet is transmitted wirelessly through a satellite dish.

Because of this, a phone landline is no longer necessary or required for satellite broadband service. Using similar infrastructures to GPS, satellite TV and weather forecasting, this wireless broadband offers a stable and uniform connection. It is the perfect service for hard-to-reach, rural locations. This is the new age of broadband as new satellites are launched into space.

Wave Internet Satellite Broadband

Wave Internet services rural areas of the UK with superfast broadband anywhere and anytime. Wave Internet is one of the only small companies on the market who services this niche area, typically helping internet users with the poorest internet connections.

Wave offers three packages: residential (starting from £29.99/month), business (£49.99/month) and education (£49.99/month) to ensure the best coverage for your specialised needs.

No phone line is necessary with any packages, compared to other traditional services. You can save over £200 per year choosing Wave Internet, and you have the option to add a VOIP line.

In the coming years, there are sure to be more competitors on the scene for the growing market, but Wave offers quality benefits such as a superior customer service team with UK only call centres.

  • Flexible Contracts: Where other providers always force customers into rigid and long-term contracts, Wave offers customised options tailored to your needs. They offer super flexible service, giving users the choice to stay long term.
  • Unlimited Usage: No hidden or extra fees, or data usage limitations, for going over allowances like with other providers.
  • No Phone Line Needed: There is no need for landline charges when Wave uses new, state-of-the-art technology.
    •   Wave offers flexible VOIP phone systems to users if phone services are needed.
  • Quality Service: Instead of funneling their services through overseas call centres, Wave has local engineers within 40 minutes of their beam points who respond rapidly fast.
  • WIFI boosting upgrades: Even if you are not currently a Wave customer as you are in another contract, we can help bridge the gap to improve your connection with our Wifi Boosters.

Although Wave owns “one of the largest private wireless internet networks in the North West,” they are looking to further expand their mass infrastructure.

View our home broadband packages

View our business broadband packages

New changes coming in 2024

With the rise of broadband connectivity, the landline game is changing as we speak. Though companies continue to force customers to purchase phone lines due to existing telephone wires and obligated package deals, landlines are projected to cease to exist in 2025. Active phone lines are proving to be dangerous, as scammers are calling people, imitating their broadband internet service providers, and tricking them into sending large sums of money to avoid having their broadband “cancelled.”

Mobile phones and Wi-Fi connective devices continue to rise, moving internet users farther away from telephone cables. New services are currently popping up to replace traditional methods, like VoIP, Voice over Internet Protocol, or a cloud phone system.

what is voip

Benefits of VoIP

Think of providers like Skype or Zoom, who offer their users an option to pay a fixed fee and make a call anywhere in the world via the internet. VoIP phone services provide their customers with a similar experience: if you have an established internet connection, you can make any call without the need for local phone service.

Your IP address is your Internet Protocol address; if you ever wondered, this is how devices communicate with each other via the internet. It’s the same concept with VoIP phone services, which offers users the ability to use their IP address to make phone calls. With this new technology, as people across the globe switch providers to broadband connective service providers, VoIP has the potential to render traditional phone services completely obsolete relatively soon.

How do I replace my line with VoIP phone services?

Typically, VoIP is offered to broadband internet users in their business package. Wave Internet, however, offers a VoIP service package for the home! By taking advantage of the internet, Wave’s VoIP phone service allows their internet users to make quality phone calls at a fraction of the price of obsolete landlines.

Wave’s VoIP services come at an £7.99/month addition to your normal broadband internet cost. There are no connection fees, or rounding up to the next minute, and no bundles. It is also significantly easier to block spam callers through VoIP services.

The future of Broadband has no plans to slow down anytime soon. Instead, it has the potential to become more expansive and vaster with plans to connect more than 8 billion users globally to the internet using broadband connectivity.

In fact, the UK Prime Minister is trying to invest in more widespread, faster internet access to boost the UK’s productivity and infrastructure. Rishi Sunak, the UK Chancellor, has announced in his 2020 Spending Review to allocate £5bn for his “UK Gigabit Broadband Programme,” in order to “deliver faster broadband for over 5 million premises across the UK” by the end of 2025.

The lockdown pastimes eating up your bandwidth

Lockdown 2.0 is well underway and if we have learned anything from the last one, it’s that we’re going to need plenty of distractions to ensure we get through it with our sanity intact. Not being able to see the people you love or live life as you would like is frustrating, but even more so if you have nothing to occupy yourself with while you’re at home. 

That being said, depending too much on things like apps, software and gaming, can mean slowing down your bandwidth and having trouble when you need it most. Your data speed has more to do with your bandwidth usage than many people realise. In some cases, your wifi may slow down so much that platforms you would usually use easily become unusable. It gets even worse if you have more than one person trying to use the internet at the same time. 

Don’t jump to conclusions and call your internet service provider with a barrage of insults just yet – it’s probably not their fault! To get back to streaming, gaming, and watching things like a pro during lockdown 2.0, you need to address the things eating up your bandwidth. 

So, what is using up all your Bandwidth?

Streaming Netflix

Streaming

Streaming can be one of the main culprits when it comes to these pastimes. Netflix, YouTube, and Prime all require bandwidth to ensure that you can watch high definition playback of your favourite shows without any issues or delays. Nobody wants to deal with the dreaded ‘buffering’ signal, do they? 

Each service does offer the ability to downgrade your streaming to save on bandwidth, so that could be worth a look if you feel this may be one of the main sources of your problems. Hitting Control+Alt+Shift+S allows you to bring up a menu that can override the quality settings. Netflix ensures smooth streaming is by toggling its video quality based on how much bandwidth your internet connection has, so sometimes it will do it automatically. If you make changes manually they will come into play within 8 hours.

If you tend to stream in other ways, such as playing games on platforms like Twitch, for example, then you need to remember that this is also going to take up a substantial amount of space. 

Gaming

The speeds required to enjoy a solid gaming experience will depend on a variety of factors, from the games you are playing to the consoles you are using. If you’re going to game seamlessly then you need to make sure you have enough bandwidth free and that you even increase it, if needs be. Do your research before buying a new game or console to be sure you can handle it. If you’ve already been experiencing issues, checking out the bandwidth required by the game may give you insight into why things haven’t been working the way they should. 

Downloads

Downloads consume your bandwidth and can slow down your internet speed substantially. Whether you’re downloading shows to watch on your device without an internet connection or something else, you should be aware of this before you begin a download. Depending on the size of the download, it could take hours. 

Uploads 

As with downloading files, uploading files such as Youtube videos will take up a proportion of your bandwidth. Being prepared to take your activities offline while this happens may be your only option. 

File Sharing

File sharing is one of the biggest bandwidth-hogging activities out there, for instance, when you use a peer to peer file sharing system. Many people try to upload their files and download at the fastest rates possible, but this will dominate your wifi without fail. Whether you’re transferring music or movies, remember that you could also be open to legal action from intellectual property owners. 

Speed Up Slow WIFI

Figuring out what the problem is 

Use Your Router 

See if you can use your router to figure out what the issue is. You can check your IP addresses, MAC addresses, and the current connection status so you can see exactly what is connected to your network at the moment and what you could potentially do without. 

Use Apps

If you’re still none the wiser, certain apps could help. Apps like Glasswire can give you a more accurate insight into how much you’re downloading and uploading over minutes, hours, days, weeks, and months so you get a feel for whether you’re uploading a bit too much. Bandwidth+, Netguard, and BitMeter are other options you can look into. Being aware of what’s really going on can help you to make a plan for future uploads, downloads, and anything else you want to do. 

Glasswire Usage

Scan For Malware

Malware can sometimes be the culprit when you’re using up too much bandwidth, so get some software in place and scan for it. Stay alert and keep your computer and other devices clean and running smoothly. 

Make Sure You’re Getting What You Pay For

In some cases, you may not be getting the promised speeds that you have paid for. Use speed testing websites to see if your uploads and downloads match up to what you’re paying for. Running tests at different times of day across different sites will give you a better idea of what’s going on. Ookla Speedtest can give you an accurate analysis of your speeds. 

COVID-19 and broadband usage

Could it also be affected by high usage due to Covid-19?

Christmas is going to involve more virtual living room family visits this year, but can the infrastructure hold up on the biggest day of the year? We found some interesting statistics on the recent publication on internet usage from Ofcom.

  • Adult internet visitors on average spent 36 minutes longer per day online during April compared to January!

internet usage covid-19

The next generation of consoles to be released is going to ensure a spike in gaming and streaming, which according to Openreach is the major culprit of usage. The zoom calls don’t seem to be the biggest worry in the industry.

The release of the PlayStation 5 and Xbox Series X is no doubt going to put a strain on the internet. The size of the game’s data being downloaded are huge as the Playstation, for example, has no DVD slot and is 100% downloaded.

Let’s brace ourselves over the festive period and hope the internet doesn’t, well, break!

Take a look at our services for great speeds & customer service!

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Wifi Security – How to minimise the risks

Do you worry about being hacked or having your private information compromised? WIFI security issues are one of the most common worries amongst internet users. There are many horror stories in the media, which are growing due to the popularity of smart devices.

Just because these things are happening, it doesn’t mean you can’t enjoy having WIFI and smart devices in your home or business. It just means that you also have to be smart with your security. Let’s take a look at some easy ways to minimise risks.

Security tips for WIFI

First of all, we will take a look at ways you can secure your WIFI. This is something you can do before adjusting the settings on your smart devices. So, let’s get started.

secure password Use a strong network password

Of course, the most obvious security tip is to have a strong password on your WIFI. This is going to stop any unwelcomed guests using your internet or compromising your security. You would be surprised how many people do not have passwords.

In addition, a lot of WIFI networks will have a default password. Have you ever changed this? Not a lot of people do. But if you want to be extra safe, it is recommended that you change all of your default passwords. Ensure your password is strong by using a variety of numbers, letters and symbols. Of course, it should be something that no one will easily guess or is common knowledge about you. You may also want to change the network names if you are worried. You can use a password generator website to create something super secure.

Update the Software Keep software up to date

We are all guilty of ignoring updates when we are busy on the computer. But it is best to always install the updates when they are available. In particular, WIFI providers may send you updates that boost the security of your computer and other devices. It is essential that you install this so that you can enjoy the latest updates to remain secure. Hacking and viruses are getting more sophisticated all the time. It is necessary to stay up to date when your provider is offering new software.

guest wifi Have a guest WIFI network

If you run a business, it is not always advisable to have a public WIFI network. Of course, this depends on the type of business you have. An office may only need internal wifi, but in hospitality providing your customers with a connection is a good way to attract people into your store, café or restaurant.

If you are not careful, it can cause real security problems. A public WIFI network without a password for example, can be easy for hackers to access your data, as well as your customer’s data. Keep internal and guest connections separate. This is going to make sure that you are not open to threats and you are still offering a connection for your customers. They will not be able to access your other devices, such as smart devices and printers within your business. You can also enjoy peace of mind and know you have done everything.

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Change Provider

If you have already experienced security problems with your internet provider, it may be time to switch. This can be the best way to avoid security issues happening again. For example, at Wave Internet, we can provide you with super-fast and affordable broadband in your home or business. You can stay connected, as well as secure, allowing you to browse with confidence. You don’t need a phone line and there is unlimited data usage. We also have a local telephone number in case you have any problems. This is a great solution for customers living in rural areas and needing reliable coverage.

smart devices Security tips for smart devices

Do you have smart devices in your home? By smart devices, we mean Amazon Alexa devices, such as the Echo and Echo Dot, Ring doorbells, Hive lighting and heating and Google Home. All of these devices need an internet connection to operate. Once you’ve secured your WIFI, there are some things you can do with these devices too to be extra safe.

1. Erase Alexa voice recordings

You may not realise it but Amazon Alexa devices keep a log of all the voice recordings you have made. Think about it like your web history but on your smart device. If you are not comfortable with the smart device storing all of your commands, you can easily erase them in the history settings. It is advisable to make a habit of doing this every one to two days. This way, you can keep on top of things and make sure there are no voice recordings left on your smart device.

2. Turn off cameras and microphones

Are you guilty of leaving on a lot of devices when you do not have to? Perhaps it is time to consider switching off your smart devices when you are not going to be using them. There are a lot of bad stories in the media about hackers, which can be quite scary. Limiting the amount of devices you have on in your home could minimise threats.

In addition, there are now smart devices that enable you to manually switch off the microphone when you are not using it. Simply use this button when you are now using your smart device and this can stop it listening to your conversations and recording with you realising.

3. Choose a unique wake word

Do you know what a wake word is? This is simply the phrase you use to wake up your smart device and begin giving it demands. In other words, this is when it starts to record your voice. To avoid the possibility of interference, as well as recording conversations you do not want it to do, you can change the wake word. Try to choose a unique word that would be hard for someone to guess and that does not pop into everyday conversation. This way, the device will only record when you want it to.

4. Use a pin for voice purchases

Of course, one of the great things about Alexa devices is that they enable you to make quick and easy purchases. All you have to do is say your command and your items will be ordered. But this also makes it simple for children or somebody else to make purchases on your account. The best way you can secure your device is by setting up a pin code for voice purchases. This can be easily done in settings on your Alexa account. Make sure it is a pin that nobody is going to guess.

5. Adjust privacy settings

Without you realising, a lot of smart devices are using your information in one way or another. Make sure that you read the privacy policies and terms of use so that you are familiar with the data that is used. If you are not comfortable with some of them, do not use them. But there are ways you can adjust the privacy settings. For example, in the Alexa app, you can view and adjust your privacy settings. You can manage what information is going to be sent away to Amazon. You can also review the permissions on your phone so that smart device are not using your microphone, camera or other information without you knowing.

 

Want to discuss your internet security?

Get in touch with our team by calling 01254 377373 or email us at info@waveinternet.co.uk.

5 simple ways to improve your internal WIFI

Are you looking for ways to improve your internal WIFI? In today’s world, we struggle to function without a good internet connection. The revolution of the online world means we rely on technology more than ever, and this only works if you can connect at a decent speed. WIFI with slow speeds and bad reception can affect the playback of videos, surfing the web and scrolling through social media – 2020 essentials!

With the current situation of Covid-19, we are all in our homes and reliant on services such as Netflix, Youtube and other online services to keep our mental health in order, and tackle our boredom. Kids also require access to the internet to do their schoolwork online, and with most people now working from home, there is heavy usage on your broadband!

If you are finding things are running a bit slower than usual, there are things you can do to improve it, here goes…

WIFI Mesh system Install a WIFI mesh system

Do you notice that some areas of your home experience slow speeds while other places do not? This can be annoying and affect your browsing experience and productivity. The good news is that there is something you can do about it. You can install a WIFI mesh system on your property. This is going to be better than WIFI extenders and make sure that you do not have any dead spots.

Essentially, a WIFI mesh system means having more than one router device in the building. They are going to work together to bring better WIFI to your devices.  Together the nodes should bring a seamless WIFI connection to all areas of your home or business. For example, at Wave Internet, we have modern and sleekly designed nodes that you can place in different rooms. You will hardly notice they are there but you can enjoy better WIFI instantly after install.

disconnect unused devices Disconnect devices not in use

The chances are, you have a lot of devices that are connected right now. This can be anything from smartphones and computers to speakers, televisions, printers and wireless accessories. We are all guilty of keeping them connected to the WIFI for convenience and so they are ready to use when we need them. But the truth is, keeping all of these devices connected is overloading the usage and slowing it down. Think about it like every device is like a person using the internet at the same time as you. It can affect speed.

The best thing you can do is disconnect the devices that you are not currently using at home. It will not take long to connect them again when you want to use them. You should notice a difference in your WIFI experience. If you cannot disconnect a lot of these devices, you may want to consider switching to wired alternative hardware. For example, you can easily invest in a wired mouse or keyboard, which should not cost a lot of money. This way, you can still have them connected but they will not interfere with your WIFI.

Updste Software Keep software up to date

The reason your WIFI might be running slowly could be down to needing an update. So, perhaps it is time to see if there are any software updates. Companies like here at Wave are always trying to improve things, so there are often upgrades available, just get in touch and discuss with a member of the team. Even if your WIFI is not playing up, it is best to check for updates regularly, as this could improve your online security too.

Secure Password Create a secure password

Is your WIFI protected by a secure password? If the answer is no, now is the time to get one. Whether you are experiencing slow speeds at home or in your business, having an open or public WIFI may be contributing to this. Not only does this affect your surfing experience but it can also leave you open to security threats. It is always recommended to encrypt your service and have a password. This is going to stop everybody using your broadband, as well as make hacking less likely to happen.

Do not forget that having a strong password is essential. This should be something that is not easy to guess. It is recommended to use a combination of symbols, numbers and letters – you can use a password generator. Try to avoid common letter or number patterns, such as 1234. Make sure it is not personal information and it should be at least eight characters long.

upgrade hardware Switch to the latest hardware

Technology is always changing. If you have not invested in your WIFI, now may be the time to do it. As the need for connectivity increases every year, this means that there is newer technology out there for you. For example, Wireless-B, Wireless-A and Wireless-G are older and have lower speeds than more modern versions. Sometimes, it is necessary to upgrade and even spend a little bit more to get the experience that you want. In particular, if you stream a lot of videos and games, this may be essential for you to enjoy them.

switching broadband provider Things that are contributing to lousy WIFI

So, we have looked at some simple things you can improve your internal WIFI. But there are actually things that are already in your home too. There are a number of items that are common in households and businesses that affect WIFI speed. Let’s take a look.

Metal furniture

Do you have a lot of metal tables or other furniture around your home? This could be affecting your WIFI speeds. This is because metal is a conductor. In other words, it is a material that can absorb electricity and prevent the release of electromagnetic waves for your WIFI. The best thing you can do is minimise metal furniture in your home or business or keep it away from your router.

Refrigerators and washing machines

There are many appliances around your home or your business that can interfere with the WIFI. Two of them are refrigerators and washing machines. A lot of people do not realise this, but radio waves from big appliances like these can affect your signal and internet speeds. The best thing you can do to prevent this from happening is to move your router away from big appliances like refrigerators and washing machines.

Kettles and microwaves

It is not just the big appliances that could be affecting your WIFI signal. In fact, smaller kitchen appliances, such as kettles and microwaves can interfere too. They have a similar frequency that is used by WIFI and this can mean that it interrupts your speeds. The best thing you can do is have your router far away from these small appliances. This can hopefully stop the interruption from happening.

Automatic downloads

If you have devices connected to your WIFI, they may be set to automatic downloads. This means that any updates are installed automatically when they become available. Often, this is a setting that people use for convenience. But this could be interfering with your WIFI speeds. So, take a look at your devices and see if this is happening. Change the settings so that it alerts you when an update is ready and you can choose to download it when you need to.

switch graphic

Switching is easy

Why should I switch to Wave Internet?
Unlike the big corporates, we have the flexibility to quickly adapt to changing needs of our local customers. Our new technology allows us to beam high speed internet from our stations all around Lancashire and Greater Manchester. They want you to think that they all use the same technology and there are no other options, but we are here to change perceptions and provide excellent, rapid customer service at the same time.

The email scandal: broadband companies

How some broadband companies make switching hard work by using your email address against you

The chances are, when you signed up with a broadband provider many years ago, they gave you a free email address. Of course, this was great at the time. You created your account and since then, you have signed up to other services, made purchases and receive all important correspondence to this email address. Everything is in one handy place and there when you need it. 

But if you are thinking about switching broadband providers, you should be aware that you might not be able to take your email address with you. A lot of people do not realise that their broadband service is not just featured in their email address name; you actually have to stay with the broadband company in order to access it.

The reality is, some broadband companies are using your email address against you. Let’s take a closer look at how and what you can do about it.

switching broadband provider

The reality when you are switching broadband provider

So, let’s take a common scenario.

You want to change broadband companies due to no longer being happy with your current provider.

You have found a cheaper, better deal somewhere else to save money and suit your internet use.

You organise the cancellation and end your contract.

Then...they drop the bombshell that your email address you have used for years, will no longer be in use!

These companies know that everyone wants to keep their email address, so take the opportunity to make extra income, or to retain the customer because the hassle of changing their email is just too much. Examples of the options they give to customers are:

Your Email account is deleted forever

First of all, some broadband companies will simply delete your email account when you end your contract. You will no longer be able to access any of your emails, and will lose all of your correspondence and contacts. There is no way of regaining any of this information, forcing customers to accept the reality that they have to start all over again.

You pay a monthly fee

The other option you have is to pay a monthly fee in order to keep your email address and still use all of the features you currently use for free. While you may think that this is a small price to pay to maintain all of your data, it is not a great long-term plan. The company in the future could decide they no longer offer the stand-alone service, and you are back to square one.

This is a service that you enjoyed as part of your broadband package. Now, you have to pay your new broadband company and your old one to access your emails. Is this something you really want to do? 

Gsuite Google Emails

Bite the bullet – Sign up for a web-based email service

If you are still wanting to switch broadband provider and are scared about losing your emails and contacts, we have some useful advice. One of the best things you can do is sign up for a web-based email service. This is going to prevent this problem from happening. For example, you can choose to sign up for GSuite or Outlook. They are not linked to any provider and they are also cost-effective.

A personal account with Gmail is free to use, or a business account is as low as £4 per month with all the extra services. You get all of the features that you need to conduct business or personal emails, as well as their being good storage space.

We have created some simple steps so that you can transfer everything from your old emails onto your new web-based email account. Make sure you follow these steps in advance of your email account is closed.

Step 1: Sign up and create your email account

First, sign up for your chosen web-based email service. Create your account and fill in all of your details. This should not take long and the online forms are normally easy to follow and guide you through the process.

Step 2: Forward important emails

On your old broadband email account, find any important emails you have. The best way to transfer them to your new email account on the web is to forward them to your new address. This way, you will be able to view everything and put them into folders in any way that you like.

Step 3: Transfer your contacts list

One of the most important things is going to be your contact list. There are ways to download or export your list so that you can transfer it to your new account. Different email accounts will do this in various ways. Search for instructions on how to do this or contact your broadband provider.

Step 4: Check your website subscriptions

Have a look at your emails. Gather a list of the subscriptions that you have and accounts that you want to change to your new email address. For example, this may be social media websites, online banking and shopping accounts. Log into those websites and change your email address. This will make sure that any correspondence now goes to your new account.

Step 5: Set email forwarding

While you transition over to your new email account, set up email forwarding on your old one. This will make sure that all your messages get forwarded and you receive them. You can even set up automatic replies to emails you receive on your old account. This can inform anyone where they can contact you moving forward.

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Make your switch easy – Choose Wave

This may seem daunting, but there is help on hand to switch providers, even if you are stuck with issues regarding your old email address. We will guide you through how to retain your information.

Here at Wave Internet, we side with Ofcom when it comes to email address usage. We strongly believe customers should always have an informed choice.

That is why we never use your email address against you. At no point will you have to pay money to access emails or stay beyond your contract.  We keep everything transparent and we are focused on offers you reliable, local and fast internet. We do not charge extra fees for going over allowances nor do we include unnecessary landline charges.

The great thing is that we offer flexible contracts too. There are a lot of other providers out there that try to tie you down for a long time. We simply do not do this. You can choose a package that suits you best. 

So, do not let broadband companies take advantage of you. Make sure that you research what happens with your email address and look to sign up to a free web-based email service. In addition, contact our team to find out more about Wave Internet. We offer next-general internet technology without any cables. And we offer you all this for an amazing, affordable price. What are you waiting for? Talk with us today.

5 ways free customer WiFi can boost your business

Many customer-facing establishments such as restaurants now offer WiFi free of charge for visitors. Are you considering this is an extra service you should provide? No matter what business you run, free WiFi can be a fantastic way to encourage customers through your door. Think about it; everybody is online these days, and few can leave home without spending time online. So, offering a secure WiFi option can ensure they have a great experience when they visit you.

Let’s take a look at five ways providing free customer WiFi can be beneficial for your business.

beat competition

1. Beat Your Competition

In every industry, you’ve got competition. There’s always going to be another company that is trying to attract your customers. This means you’ve got to do something that gives you a competitive edge, something different. Offering free WiFi when customers come to your establishment can be a way to attract more custom.

Customers do a lot of research nowadays. They look into what a company can offer them, and what benefits they can enjoy. Buying decisions are not always based on prices or products alone. People could choose an establishment just because it offers them a chance to get online for free. For some, it can be a deal-breaker.

One thing you should bear in mind is that customers don’t like slow or disconnecting WiFi. If you choose a provider that’s not right for your area and that has a weak connection, this is going to annoy your customers. It’ll do the opposite of what you intended; it could drive customers away. 

As a business owner, you need to make sure that you offer a reliable and secure network for your visitors. For example, if your company is based in a rural area, it can be difficult for you to find a provider that offers fast, responsive internet. At Wave Internet, we offer fast, reliable broadband to rural areas. Chances are not a lot of your competitors will offer free WiFi. So, it’s the perfect opportunity for you to capitalise on.

customers stay longer wifi

2. Make Customers Stay Longer

If you run a business such as a café, you want your customers to stay for a long time and enjoy your food and beverages. This means they are more likely to buy more products from you if they stay for two hours compared to 30 minutes. So, how can you convince your customers to extend their stay? Try offering free WiFi. This type of complementary service is a way to keep them busy and in your venue for longer. Ultimately, if they stay longer, they will spend more money. 

If customers take up valuable tables or sitting areas could affect you, or them not buying anything at all; you can always use some tricks to make sure this doesn’t happen. For example, you can set a time limit on your WiFi, or limit the amount of power outlets that are available for customers to use. In addition, you can lay out that a purchase has to be made before gaining access to free WiFi.

free wifi

3. Collect Customer Information

You can make it a win for both your customers and your business. In order to use WiFi, ask your customers to enter their details and make an account. It’s simple. You can have a quick online form for customers to fill out before they gain access to the internet. This is a way for you to gather their information, such as their name and email address. You can also ask them to consent to information being sent to them about new products and services.

This customer information can then be used for marketing purposes later on. You can send promotions and upcoming events to them, which can entice them back. Just make sure that you have a secure database if you’re going to collect customer information. With personal emails, you can encourage repeat business.

hotel wifi

4. Enjoy Free Marketing

Have you ever used WiFi in a hotel? When you try to connect, a home page pops up advertising the hotel and its services. You could do something similar for your business. It’s a good way to remind customers who’s providing the free luxury and any offers you may have running at the time. It might be enough to catch their eye and for them to make an extra purchase. 

Customers that use your WiFi are more likely to market your products through social media too. They’ll connect and share photos on platforms like Facebook and Instagram & Twitter, as well as share their thoughts. Even ‘checking in’ at your establishment is a way to spread the word about your business. All of this is for free, with customers sharing with their friends and family & business contacts. You can even create a unique hashtag for your business so that everybody can get involved and have some fun. Plus, you can gain feedback on your brand at the same time. 

We all know how powerful social media can be for driving more customers to your business. One of the most important things is to make sure that you have a strong internet connection allowing customers to access social media. Otherwise, this can be frustrating for them and your business.

marketing

5. Advertise Offers and Promotions

If customers are busy on their mobiles and using your free WiFi, you may think; aren’t they going to miss the products and services that are on offer in my establishment? Well, the way to tackle this is to advertise offers and promotions through the connection screen. You can create a homepage that they land on as soon as they are connected. This can showcase the current sales and promotions you’re offering. 

In addition, you can even offer discounts and special giveaways using your internet connection. This is another way to engage with customers and encourage them to spend money in your establishment. This is like a reward for your customers.

Do you want to introduce free WiFi to your business? As you can see, there are many advantages that you can enjoy when you offer this perk. Customers are also more likely to spend more in your establishment. Plus, it’s a way to collect customer information and market to them later on. This is all with little effort. It’s definitely an investment that can see a return.

At Wave Internet, we offer business packages that can get your company online. We offer high-speed internet and wireless fibre so that you can offer WiFi to your customers, no matter where you are. Even if your business is based in a rural area, you can be one of the few establishments to offer reliable internet to your customers. Contact us today to find out more.