Many customer-facing establishments such as restaurants now offer WiFi free of charge for visitors. Are you considering this is an extra service you should provide? No matter what business you run, free WiFi can be a fantastic way to encourage customers through your door. Think about it; everybody is online these days, and few can leave home without spending time online. So, offering a secure WiFi option can ensure they have a great experience when they visit you.
Let’s take a look at five ways providing free customer WiFi can be beneficial for your business.
1. Beat Your Competition
In every industry, you’ve got competition. There’s always going to be another company that is trying to attract your customers. This means you’ve got to do something that gives you a competitive edge, something different. Offering free WiFi when customers come to your establishment can be a way to attract more custom.
Customers do a lot of research nowadays. They look into what a company can offer them, and what benefits they can enjoy. Buying decisions are not always based on prices or products alone. People could choose an establishment just because it offers them a chance to get online for free. For some, it can be a deal-breaker.
One thing you should bear in mind is that customers don’t like slow or disconnecting WiFi. If you choose a provider that’s not right for your area and that has a weak connection, this is going to annoy your customers. It’ll do the opposite of what you intended; it could drive customers away.
As a business owner, you need to make sure that you offer a reliable and secure network for your visitors. For example, if your company is based in a rural area, it can be difficult for you to find a provider that offers fast, responsive internet. At Wave Internet, we offer fast, reliable broadband to rural areas. Chances are not a lot of your competitors will offer free WiFi. So, it’s the perfect opportunity for you to capitalise on.
2. Make Customers Stay Longer
If you run a business such as a café, you want your customers to stay for a long time and enjoy your food and beverages. This means they are more likely to buy more products from you if they stay for two hours compared to 30 minutes. So, how can you convince your customers to extend their stay? Try offering free WiFi. This type of complementary service is a way to keep them busy and in your venue for longer. Ultimately, if they stay longer, they will spend more money.
If customers take up valuable tables or sitting areas could affect you, or them not buying anything at all; you can always use some tricks to make sure this doesn’t happen. For example, you can set a time limit on your WiFi, or limit the amount of power outlets that are available for customers to use. In addition, you can lay out that a purchase has to be made before gaining access to free WiFi.
3. Collect Customer Information
You can make it a win for both your customers and your business. In order to use WiFi, ask your customers to enter their details and make an account. It’s simple. You can have a quick online form for customers to fill out before they gain access to the internet. This is a way for you to gather their information, such as their name and email address. You can also ask them to consent to information being sent to them about new products and services.
This customer information can then be used for marketing purposes later on. You can send promotions and upcoming events to them, which can entice them back. Just make sure that you have a secure database if you’re going to collect customer information. With personal emails, you can encourage repeat business.
4. Enjoy Free Marketing
Have you ever used WiFi in a hotel? When you try to connect, a home page pops up advertising the hotel and its services. You could do something similar for your business. It’s a good way to remind customers who’s providing the free luxury and any offers you may have running at the time. It might be enough to catch their eye and for them to make an extra purchase.
Customers that use your WiFi are more likely to market your products through social media too. They’ll connect and share photos on platforms like Facebook and Instagram & Twitter, as well as share their thoughts. Even ‘checking in’ at your establishment is a way to spread the word about your business. All of this is for free, with customers sharing with their friends and family & business contacts. You can even create a unique hashtag for your business so that everybody can get involved and have some fun. Plus, you can gain feedback on your brand at the same time.
We all know how powerful social media can be for driving more customers to your business. One of the most important things is to make sure that you have a strong internet connection allowing customers to access social media. Otherwise, this can be frustrating for them and your business.
5. Advertise Offers and Promotions
If customers are busy on their mobiles and using your free WiFi, you may think; aren’t they going to miss the products and services that are on offer in my establishment? Well, the way to tackle this is to advertise offers and promotions through the connection screen. You can create a homepage that they land on as soon as they are connected. This can showcase the current sales and promotions you’re offering.
In addition, you can even offer discounts and special giveaways using your internet connection. This is another way to engage with customers and encourage them to spend money in your establishment. This is like a reward for your customers.
Do you want to introduce free WiFi to your business? As you can see, there are many advantages that you can enjoy when you offer this perk. Customers are also more likely to spend more in your establishment. Plus, it’s a way to collect customer information and market to them later on. This is all with little effort. It’s definitely an investment that can see a return.
At Wave Internet, we offer business packages that can get your company online. We offer high-speed internet and wireless fibre so that you can offer WiFi to your customers, no matter where you are. Even if your business is based in a rural area, you can be one of the few establishments to offer reliable internet to your customers. Contact us today to find out more.